Alex Reed

STAA Member
Location: Fort Myers, FL
To reach client call STAA:
(949) 648-STAA

PLAY-BY-PLAY & MEDIA RELATIONS EXPERIENCE

Florida Everblades Hockey Club (ECHL) – Estero, FL Aug. 2011 to Sept. 2013
Media/Community Relations Manager & Broadcaster March 2014 to Present
  • Provide radio and TV play-by-play commentary for all 72 regular season games and playoffs.
  • Serve as team liaison to all media outlets, pitched story ideas, handled all press conferences, set up all interviews. Served as team spokesperson to the media.
  • Produce press releases, newsletters, updated player bios, maintained stats.
  • Manage team website, provide articles and weekly recaps for website.
  • Implement social media platforms for marketingstrategies.
  • Coordinate all community events, served as master of ceremonies for all public speaking events.
  • Sold season and group tickets, and corporatepartnerships.
  • Conceptualized the design and production of the team’s season game program.
Tampa Bay Lightning (NHL) – Tampa, FL Sept. 2015
Play-by-Play Announcer for 2015 Prospects Tournament.
  • Selected to provide play-by-play commentary for all six games of the 2015 Lightning Prospect Tournament featuring the Tampa Bay Lightning, Florida Panthers, Washington Capitals and Nashville Predators.
Norfolk Admirals Hockey Club (AHL) – Norfolk, VA Sept. 2013 to March 2014
Director of Communications
  • Served as team liaison to all media outlets, pitched story ideas, handled all press conferences, set up all interviews. Served as team spokesperson to the media.
  • Provided content and conceptualized design of 17 editions of game program/magazine.
  • Produced press releases and other content for media and team website.
  • Set up and managed press box on game nights; Liaison for league webstream ofgames.
  • Implemented social media platforms for marketingstrategies.
Wheeling Nailers Hockey Club (ECHL) – Wheeling, WV Oct. 2010 to Aug. 2011
Broadcasting/Media Relations Manager
  • Provided radio and TV play-by-play commentary for all 72 regular season games and playoffs.
  • Served as team liaison to all media outlets, pitched story ideas, handled all press conferences, set up all interviews. Served as team spokesperson to the media.
  • Produced press release and other content for media and team website.
  • Implemented social media sites for marketing strategies.
  • Coordinated all community events, served as master of ceremonies for all speaking events in public.
Lewiston MAINEiacs Hockey Club (QMJHL) – Lewiston, ME Sept. 2007 to Oct. 2010
Director of Broadcasting / Media Relations & Group Ticket Sales
  • Provided play-by-play for all 68 regular season and playoffgames.
  • Directed group sales department, approached businesses and community groups for ticket sales.
  • Served as team liaison to all media outlets, organizing interviews, pitching story ideas.
  • Appeared at community events and local organization’s meetings as guest speaker to promoteteam.
  • Produced press releases, game notes, stats packets for media and team website.
WMUL-FM, Marshall University -- Huntington, WV Sept. 2001 to Aug. 2007
Station Manager & Play-by-Play Announcer
  • Managed daily operation of entire station, held weekly meetings, and supervised staff of over100.
  • Promoted the radio station to the public, and helped the school of journalism in recruiting prospective students.
  • Reported and produced timely sports news packages and weekly programs of all Marshall University athletic teams.
  • Provided play-by-play coverage of Marshall Football, Basketball, Baseball, and Softball.
  • Directed sports department, which won “Outstanding Sports Operation” by West Virginia Associated Press.
Additional Play-by-Play Experience & Opportunities
  • Marco Island Academy High School Football – Fall 2014
  • Hockey-One Youth Hockey Tournament (Estero, FL) - October 2014
  • University of Southern Maine Baseball – Spring 2009
  • Maine State High School Football Championship Games (Class A, B, & C) – November 2009
WOWK-TV (CBS Affiliate) – Huntington, WV Aug. 2005 to Sept. 2007
Photojournalist
  • Shot video for daily news and sportscasts.
  • Edited video, wrote shot scripts for on-airtalent.

EDUCATION

M.A., Journalism, Public Relations May 2007
Marshall University, Huntington, West Virginia

B.A., Regents Bachelor of Arts May 2005
Marshall University, Huntington, West Virginia

AWARDS AND HONORS
Winner of 47 international, national, state and regional broadcasting awards.

Highlights include:
  • ECHL Broadcaster of the Year, 2013 – Finalist
  • Broadcast Journalist of the Year - 2006, WV Associated Press Broadcasters Association
  • Sportscaster of the Year - 2005 and 2006, WV Associated Press Broadcasters Association
  • Best Sports Play-by-Play - 2005 and 2006, WV Associated Press Broadcasters Association
  • W. Page Pitt Scholarship Winner - 2006, Marshall University SOJMC

REFERENCES

Matt Sammon
Director of Broadcasting & Programming
Tampa Bay Lightning
Tampa, FL

Stan Drulia
Assistant Coach
Milwaukee Admirals
Milwaukee, WI

Randy Moller
Vice President of Broadcasting
Florida Panthers
Sunrise, FL