Houston's Arbitrons remain sameCourtesy
the Houston Chronicle
(April 1, 2011) It’s mostly status quo in the February Arbitrons. KILT (610 AM) leads the four local sports stations with an average weekly cumulative audience of 240,500, followed by KBME (790 AM) at 147,600, KFNC (97.5 FM) at 131,000 and KGOW (1560 AM) at 33,300. Once again, the combined total of 552,400 wouldn’t crack the top 15 among all stations, led by KODA (99.1 FM) at 1.97 million.
KILT leads the four stations in morning drive, afternoon drive and evenings among men 25-54 but slipped to second, tied with KBME, behind KFNC at middays. … On the bottom line front, Clear Channel, which owns KBME, says revenue for its six Houston stations is up 18.6 percent over 2010 through February. CBS Radio, which owns KILT, is up 11.5 percent and Cumulus, which owns KFNC, is up 0.6 percent. KGOW does not report revenues to Miller Kaplan, the accounting firm that tracks the radio industry. Read more at
the Houston Chronicle where this story was originally published.
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