Heat warms NBA ratingsCourtesy
the Milwaukee Journal Sentinel
(February 18, 2011) As the National Basketball Association pulls into its all-star break, the league is enjoying increased viewership, the best in years.
The average rating for the seven games so far this season on ABC-TV are up 36% compared to the four games over the same time last season (3.8 compared to 2.8). The 47 telecasts on ESPN have averaged a 1.3 rating, up 18% compared to the 1.1 rating for 45 telecasts last season. On TNT, 36 NBA telecasts have averaged 1.6, up 33% over the 35 telecasts over the same period last season. (1.2). You don’t need to be a summa cum laude graduate to figure out that the creation of another marquee team in the league, the Miami Heat, has boosted national interest in the NBA this season. Read more at
the Milwaukee Journal Sentinel where this story was originally published.
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