CBS loving AFC title game
Courtesy USA Today
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(January 17, 2011) Presumably, CBS doesn't get to actually pick who wins its games. It just worked out that way.

Getting the New York Jets— who this season turned themselves into one of the biggest NFL sideshows in years — means their AFC title game vs. the Pittsburgh Steelers on CBS will sell itself.

CBS' Baltimore Ravens-Steelers game Saturday drew the best overnight rating for an NFL division playoff game in 15 years. But that rating likely will be topped by the rating for the Jets' victory against the New England Patriots on Sunday in which CBS' Phil Simms said Patriots quarterback Tom Brady "might have thrown more balls away today than all year combined." The Jets also answered the question CBS' Bill Cowher raised last week about how they could possibly beat the Patriots: "I don't know. A couple guys get (stuck) in the snowstorms and not show up for the game. ... That might be the only thing."

With Jets-Steelers in Sunday's marquee late-game time slot, getting a lead-in from Fox's Green Bay Packers-Chicago Bears game, CBS has a shot at producing its best AFC title-game rating — 26.6% of U.S. households for a Jets-Denver Broncos game in 1999 — since it reacquired the NFL in 1998. (The record for an AFC title game seems out of reach; that's 35.6% for NBC's Oakland Raiders-Denver Broncos game in 1978, the pre-cable TV world.) Said CBS' Shannon Sharpe on the Jets and their mediagenic coach: "No one thought they had a chance for them to come in and do what they said they would. Rex Ryan, you're a genius." Agreed CBS' Boomer Esiason: "Rex Ryan is amazing!"

But ex-coach Cowher wasn't as exhilarated: "They have not played a defense like the Pittsburgh Steelers'; this will be their biggest test."

Read more at USA Today where this story was originally published.
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