Good month for the Hub
Courtesy the Boston Globe
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(December 3, 2010) The Arbitron ratings are out for November, and 98.5 The Sports Hub has more than a few reasons to be thankful.

In the period covering Oct. 14-Nov. 10, the Sports Hub tied for first overall with a 7.6 share among men 25-54, the most relevant demographic to advertisers, but also took first among men 18-49 and 18-34. In morning drive, “Toucher and Rich’’ swept all three aforementioned demographics, earning a 9.4 share among men 25-54, while in afternoon drive, “Felger and Massarotti’’ was first among men 25-54 (8.5 share) and men 18-49.

Midday from 10 a.m.-2 p.m., “Gresh and Zo’’ was No. 1 among men 18-49 and 18-34, and fourth in the men 25-54 demographic (6.0), up nearly 54 percent from October’s 3.9 share.

“We have a great team here, we are all working hard and having fun, and it shows in these ratings,’’ said Mike Thomas, the Sports Hub’s program director. “We couldn’t be happier.’’

While WEEI’s “Dennis and Callahan’’ was second with an 8.9 share in morning drive, it surpasses “Toucher and Rich’’ for No. 1 overall (9.7) when Providence-based WEEI 103.7 is included, as WEEI prefers to do. “Dale and Holley’’ was third in midday (6.3), but ranks second (7.4) with Providence numbers included; and “The Big Show’’ is third in both scenarios, with a 6.6 share bumping to a 7.2.

Like The Sports Hub, WEEI has some meaningful demos in its favor. It is first with men 35-44 and 35-54; “Dennis and Callahan’’ is first in both of those, while “Dale and Holley’’ and “The Big Show’’ are first in their time periods among men 35-44. Said WEEI program director Jason Wolfe, “A solid performance, I’m very pleased.’’

During 6-11 p.m. weeknights, WEEI, which features “The Planet Mikey Show’’ and Celtics game broadcasts in the time slot, finished third in the men 25-54 demo (6.2). The Sports Hub, with the “D.A. Show’’ and Bruins broadcasts, was tied for fifth (5.1). Changing the measure to 7-midnight and including the 103.7 Boston share, WEEI was third (7.6) while The Sports Hub was sixth (4.3).

Read more at the Boston Globe where this story was originally published.
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