Fox to air Big 10 title game on TV
(November 19, 2010) While various networks have pieces of the giant college football TV buffet, ESPN is dominant. But Fox, which lost its Bowl Championship Series to ESPN and then fell short to ESPN again in a bid for Atlantic Coast Conference games, may have started comeback in winning rights to the new Big Ten title game, paying at least $120 million in a six-year deal starting next year.
Fox Sports president Eric Shanks suggests Fox might be interesting in upcoming TV rights deals with conferences such as the soon-to-be PAC-12 and the Big 12: "College football still has a large growth runway. We don't think it's peaked." The title game for the Big 10 — which will have 12 teams — will next year replace Big 12's title game, since the league can't have one because it won't have 12 teams as it loses Colorado and Nebraska. Given their confusing current titles, conferences should just cut to the inevitable: Named themselves after corporate sponsors. Read more at
USA Today where this story was originally published.
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