A project based on ESPN talk show host Colin Cowherd was picked up by the network.

His radio show, The Herd with Colin Cowherd, is a syndicated program is known for Cowherd's obnoxious commentary that sometimes results in headline-making arguments with players and fans.

Cowherd drew blogger outrage a few years ago after using a Web site's comedy bit without credit, then writing back to the author, "WE WERE SENT IT....WE HAD NO IDEA..BUT THE INCESSANT WHINING...MEANS I WON'T GIVE YOU CREDIT NOW..GET OVER IT." Earlier this year, Bengals receiver Chad Ochocinco bashed the host on Twitter after the player was singled out by Cowherd when noting "70% of the NFL and NBA players are broke within five years of retirement." Ochocinco wrote that Cowherd should "just say I don't like this black guy," then added "your girl is cheating on you."

The Cowherd script sold as a multi-camera comedy to CBS, with writers Bill Martin and Mike Schiff attached (Hank, Grounded For Life), as well as executive producers Eric and Kim Tannenbaum (Two and a Half Men).

Cowherd himself has a producer credit on the untitled project, which is at CBS TV Studios.