For October 2010, 101 ESPN is currently ranked the #3 radio station in St. Louis within the key demo of Men 25-54, from 6A-7P. This latest ranking includes both sports and music radio stations in St. Louis, across all radio formats!

101 ESPN continues to dominate their competitors in the October ratings report. St. Louis’ newest sports/talk radio station scored an 8.6 overall share in the latest survey for Men 25-54 during daily programming, which is up from September’s 8.1 rating.

101 ESPN’s four daily shows have continued their phenomenal growth, according to October’s Arbitron PPM Survey results:

The “Mike & Mike in the Morning” show received a 9.3 rating for October 2010, scoring the show a Top 3 finish for the month. The nationally-syndicated show has now been ranked in the Top 5 among Men 25-54 in the AM Drive for ten straight months.

“The Bob Stelton Show” continues building momentum with a 7.7 rating, up from September’s 6.3 rating. The show is now the #4 ranked program among Men 25- 54 for its timeslot, and this is the third straight month of Top 5 finishes.

“The Bernie Miklasz Show” jumped from September’s 8.2 overall share to 9.0 for October 2010. Bernie’s show was ranked #4 for the Midday timeslot, and the show has delivered Top 5 finishes for the past four months.

“The Fast Lane” scores big with an 8.5 share, finishing October at #3 among

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101 ESPN/October 2010 Arbitron PPM Survey Results

Men 25-54. “The Fast Lane” PM drive show has now delivered 11 consecutive Top 5 ratings performances among listeners Men 25-54, their key audience demographic.

The station saw Rams Football usher in #1 finishes during each of the Sunday afternoon In-Game broadcasts during the month of October 2010. And 101 ESPN’s Major League Baseball Playoff Games helped to boost the station’s overall ratings during the month of October. Also of note, 101 ESPN’s evening and weekend specialty shows also saw significant ratings increases from September’s to October’s ratings.

Program Director Jason Barrett notes, “At this time last year, we were starting to experience our first taste of success and 101 ESPN was in the hunt for a Top 5 finish. Here we are 12 months later, and all four of our daily shows have been consistently rated as monthly Top 5 finishers.”

He continues, “I’m a big believer that if you’ve got the right people, the right type of mindset, a product that is attractive to people and you put the time and effort into your performance that it takes to dominate the competition, that you will exceed even your own expectations.”

Bonneville St. Louis Vice President and Market Manager John Kijowski adds, “The goal now for Bonneville St. Louis and the 101 ESPN team is to produce a consistent ratings winner, and establish the identity of 101 ESPN as one of the premier sports brands across the entire country.”