LeBron's Heat debut sets ratings record

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(October 28, 2010) TNT set ratings records for its season-opening NBA doubleheader Tuesday, which kicked off with the Boston Celtics beating the LeBron James-led Miami Heat, followed by the Kobe Bryant-led Lakers' game against the Houston Rockets, which included the defending champions' ring ceremony.

The Heat-Celtics matchup was the most-watched regular-season NBA game in cable history, and the doubleheader was the most-watched opening doubleheader in Turner's 27 years of broadcasting the NBA.

The night's games together averaged 5.4 million viewers, according to the Nielsen ratings, while the Heat and the Celtics averaged 7.43 million. The previous most-watched regular-season game was the Chicago Bulls against the Lakers on Feb. 2, 1996. In addition, the "Inside the NBA" studio show featured a sleeker but not meeker Charles Barkley.

Read more at the Los Angeles Times where this story was originally published.

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