NFL dominats MLB in ratings
Courtesy USA Today
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(October 13, 2010) When it comes to the hometown fans, MLB playoff action isn't much of a match for the NFL's regular-season.

Consider that Sunday and Monday, only one MLB team — the Philadelphia Phillies— managed to outdraw its local NFL counterpart on local TV. Even the Yankees couldn't completely win New Yorkers' hearts and TV remotes. Consider:

•Sunday's TBS Tampa Bay Rays-Texas Rangers drew 11.1% of households in the Tampa area. But the NFL Buccaneers, playing Cincinnati on Fox in the same time slot, drew 15.1%.

In the Dallas area, that MLB game drew 9.7% of local households while the NFL Cowboys — playing Tennessee on CBS in a later time slot — drew a local Dallas TV rating more than three times bigger —34.1%.

•Sunday's TBS San Francisco Giants-Atlanta Braves game drew 12.7% in Atlanta. The Falcons, playing earlier in the afternoon at Cleveland on Fox, drew 20.3%

The MLB/NFL gap was almost as big in San Francisco Sunday night when the Giants drew 12.7% locally. But the winless 49ers — albeit on prime time on NBC— drew 19% of Bay Area households.

•The Yankees, albeit in ratings matchups with the NFL that weren't head-to-head, didn't homer. Games in their sweep of the Minnesota Twins averaged 11.9% in the New York area. That topped the 11.3% that the New York Giants drew locally playing at Houston on Fox. But the Jets, in prime time against the Vikings Monday, drew 15.8% in New York.

It was no contest in the Minneapolis area. After the Twins averaged 22% of local households in their series, Monday's Vikings game drew more than double the households —45.7%

Only the Phillies, locally drawing 27.7% in Sunday prime time compared to the Eagles getting 24.1%, emerged as weekend NFL dragon-slayers.

That the big-market Yanks and Phils are still alive should help going forward. But TBS' first-round MLB games are averaging a diminutive 2.7% of U.S. TV households. NFL game telecasts, albeit with some regionalized coverage lumping together local TV markets in ratings, are averaging 11.5%.

MLB playoff ratings don't look so hot compared to last year's partly because not all the right teams — TV-wise — were around.

The five MLB teams that made the playoffs this year but didn't last year — Texas (Dallas-Fort Worth), San Francisco, Atlanta, Tampa Bay and Cincinnati — have local TV markets whose average size is 39% smaller than the teams they replaced: Los Angeles Angels and Dodgers, Boston, St. Louis and Colorado (Denver).

Meaning? When it comes to television sports ratings and the NFL, everybody else is playing for second place.

Read more at USA Today where this story was originally published.
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