CBS nails PGA coverage
(August 16, 2010) Whatever the rating, CBS' PGA Championship coverage Sunday showed golf doesn't need Tiger Woods in a starring role to put on a good show.
CBS' own close-ups captured the bizarre fate of Dustin Johnson, who on the last hole went from leading the tournament to missing the playoff because he was penalized for grounding his club before a shot in what rules officials deemed to be a bunker. CBS on-course reporter David Feherty suggested anybody could have made that mistake: "It never crossed my mind it was a bunker. ... It may have started the week as a bunker, but now it looks more like a manger." (And Johnson, on CBS, said "it never once crossed my mind it was a sand trap.") Said CBS' Jim Nantz: "It will be remembered forever." CBS managed to get Woods, who finished tied for 28th, on Sunday coverage for the first time in months — albeit as sort of an opening act before a suspenseful afternoon. "I can't pick a winner here, no idea," said CBS Gary McCord late Sunday, noting "we all need helmets out here" amid strong winds on the picturesque but punishing course. Feherty, on TNT, noted the 17th and 18th holes are "a vision of loveliness and brutality at the same time." Early returns suggest strong interest. PGA.com, managed by Turner Sports, drew 7.1 million streams of live and taped video during the tournament's first three days, up 155% from last year. That boost came partly from online coverage of players trying to finish their weather-delayed second rounds Saturday morning before TNT's TV coverage came on-air, sending PGA.com's video streaming Saturday up 763% from last year. On TV, TNT drew 1.1% of U.S. households Thursday, up 22% from last year. Read more at
USA Today where this story was originally published.
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(August 16, 2010) Whatever the rating, CBS' PGA Championship coverage Sunday showed golf doesn't need Tiger Woods in a starring role to put on a good show.