Courtesy the Toronto Sun

(August 11, 2010) Rogers Sportsnet has announced what it called an unprecedented 10-year partnership with the Calgary Flames, under which it will be the club’s official television broadcaster and provider of digital media content until 2020.

An identical deal was signed between Rogers and the Edmonton Oilers, the broadcaster announced Tuesday.

Beginning with the upcoming 2010-11 NHL season, Rogers Sportsnet West and Rogers Sportsnet ONE will combine to televise at least 58 Calgary Flames and 58 Edmonton Oilers games every year for 10 seasons within the Oilers and Flames regional territory which includes Alberta, Saskatchewan, Manitoba, Northwest Territories and Nunavut, said the broadcaster in a written statment.

The agreement also means Oilers and Flames fans will no longer have to rely on Pay-Per-View broadcasts in order to view games not otherwise being broadcast.

“Sportsnet has been a partner of both the Flames and Oilers since we launched back in 1998,” said Doug Beeforth, President, Rogers Sportsnet.

“And as our relationship grew over the years, it became the foundation for this remarkable extension of the partnership.

"We could not be more excited and delighted about today’s announcement.”

Rogers Sportsnet ONE is a new 24-hour sports channel that will launch on Saturday, Aug. 14 as the newest member of the Sportsnet family of channels, which includes Rogers Sportsnet West, the exclusive regional broadcaster of the Oilers and Flames since 1998.

“Rogers Sportsnet's agreement with the Flames and Oilers ensures years of high quality production, maximum exposure, and full fan participation with their favourite Alberta team,” said Ken King, President and Chief Executive Officer of the Calgary Flames.

“We are proud to be partners with Rogers Sportsnet.”

blog comments powered by Disqus