That the Turner Broadcasting channel enamored with lurid crime — TruTV hypes its Party Heat show as "Wet, Wild and Under Arrest" — will air March Madness is one of many ripples emanating from the splashy new CBS/Turner NCAA deal.

What else is shaking:

•ESPN's Dick Vitale, who'll be 85 when the CBS/Turner deal runs out, probably lost his chance to ever call the Final Four. But ESPN's unsuccessful bid, besides illustrating that ESPN is not an insatiable glutton trying to gobble up every sport, leaves it with more cash to bid for the 2014 and 2016 Olympics. Meaning the odds have gone up of, say, Chris Berman becoming an Olympic host.

•Giant cable TV operator Comcast, with its Versus sports channel and now trying to take over NBC, might want to become a bigger player in TV sports. But the new 14-year NCAA deal, which is just the latest long-term TV sports deal, shuts another door. Most big-time TV sports rights, outside of the Olympics, are now locked up for years.

•So long 20th-century TV sports. CBS' regionalized NCAA coverage — which limited the action viewers could watch in order to accumulate viewers and prop up broadcast network ratings — was a throwback to the bad old days. Good riddance.

•Widely distributed channels such as TBS and TNT reach about 99 million U.S. households with cable or satellite TV. Meaning, about 14 million U.S. TV households will now be shut out from some NCAA games — although all NCAA games will continue to be streamed live online. The NCAA isn't the only sports body that doesn't care about such households: All of college football's BCS games this season will be on ESPN.

•Expanding the tournament to 96 teams wasn't the goal for TV networks. CBS Sports president Sean McManus says he's "very comfortable" with a 68-team field. And why not: Given that big TV ratings come from the tournament's later rounds, more early-round games would just represent more TV tonnage, not big bucks.

•CBS apparently doesn't have much ambition for its CBS College Sports Network. If it did, it should have insisted CBS' cable channel would, at least eventually, get NCAA games in the new deal.

•Like when Fox got BCS games and deployed its NFL announcers to cover them, Turner might use its TNT NBA announcers —Marv Albert, Doug Collins, Reggie Miller— on its NCAA action. Turner Sports president David Levy says NCAA games on CBS and the three Turner channels will share a "consistent" look and "we're going to look at all (on-air) talent across the board." Collins, he says, "would be a tremendous asset for this portfolio."

•It's a pity John D. Rockefeller isn't around to admire the NCAA. Here's a cartel that just bagged $10.8 billion without having to raise the cost of its basketball-playing labor. Even America's most-notorious robber barons couldn't figure out how to make that kind of money without paying salaries.