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Yankees lead in baseball PPM report
(April 20, 2010) Arbitron looks at in-game play-by-play listening in its "Sports Report: PPM Radio Listening for Pro Baseball" for the 2009 season, and the New York Yankees on CBS Radio's WCBS-AM come out on top, with an average game cume of 412,500. Next are the Chicago Cubs, heard on Tribune's News/Talk WGN-AM, with an average game cume of 277,100, followed by the Mets on CBS Radio's WFAN-AM/New York, averaging 277,000 per game."Through the years there's been no better way to follow a team than daily and nightly broadcasts of games on the radio," Arbitron Sports Manager Chris Meinhardt said. "America's relationship with baseball is as healthy as ever. Arbitron's inaugural 'PPM Radio Listening for Pro Baseball' shows that relationship and loyalty by reporting the 2009 performance of 25 teams in 23 commercialized PPM markets." He continued, "Those teams with play-by-play broadcasts have believed for years radio was an integral part of a fan's experience. Now, thanks to the level of audience detail provided by the PPM ratings service, we can see that passion and loyalty quantified." The top 10 teams averaged more than 115,000 listeners per game in their home markets, Arbitron found. The complete 6+ top 10: Team/Flagship Owner/Flagship Station/Average Game Cume New York Yankees/CBS/WCBS-AM/412,500 Chicago Cubs/Tribune/WGN-AM/277,100 New York Mets/CBS/WFAN-AM/277,000 Philadelphia Phillies/CBS/WPHT-AM/160,300 Detroit Tigers/CBS/WXYT-AM & FM/158,600 San Francisco Giants/Cumulus/KNBR-AM/151,600 St. Louis Cardinals/St. Louis Sports Radio/KTRS-AM/135,200 Boston Red Sox/Entercom/WEEI-AM & WRKO-AM/128,800 Chicago White Sox/CBS/WSCR-AM/122,700 Los Angeles Dodgers/Citadel/KABC-AM/115,600 And the top 10 with men 25-54, by average game share: Team/Flagship Owner/Flagship Station/Average Game Share St. Louis Cardinals/St. Louis Sports Radio/KTRS-AM/20.0 Detroit Tigers/CBS/WXYT-AM & FM/17.9 Philadelphia Phillies/CBS/WPHT-AM/14.6 Boston Red Sox/Entercom/WEEI-AM & WRKO-AM/14.1 Minnesota Twins/Hubbard/KSTP-AM/14.0 San Francisco Giants/Cumulus/KNBR-AM/10.5 New York Yankees/CBS/WCBS-AM/10.2 Chicago Cubs/Tribune/WGN-AM/9.9 Tampa Bay Rays/Clear Channel/WDAE-AM/9.7 Colorado Rockies/Clear Channel/KOA-AM/9.5 _______________________
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