Courtesy FMQB

(April 5, 2010) With baseball season getting underway, Arbitron has released its first comprehensive report of radio audience listening for America’s favorite past time. The Arbitron Sports Report: PPM Radio Listening for Pro Baseball covers In Game, Play-by-Play estimates for the 2009 professional baseball season and includes 25 teams in 23 markets where the Portable People Meter service has been commercialized. Highlights from the report show that the top 10 teams individually average over 115,000 listeners per game in their home market.

"Through the years there's been no better way to follow a team than daily and nightly broadcasts of games on the radio," said Arbitron Sports Manager Chris Meinhardt. "America's relationship with baseball is as healthy as ever. Arbitron's inaugural PPM Radio Listening for Pro Baseball shows that relationship and loyalty by reporting the 2009 performance of 25 teams in 23 commercialized PPM markets. Tradition, success and to a lesser extent, the team's flagship station drive audiences. St. Louis, Detroit, Philadelphia, Boston and Minnesota dominated their markets with broadcasts that averaged more than 14 shares from Men aged 25-54 when games were being played."

The PPM ratings service shows not only number of listeners, but shares of listening that dominate local markets. For example, the playoff between the Minnesota Twins and the Detroit Tigers garnered more than 1,000,000 listeners in Minneapolis and Detroit combined. The report also shows that the New York Yankees have the highest average game cume, followed by the Cubs, Mets, Phillies and Tigers.

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