The Ticket dominating in Dallas

(March 1, 2010) Any way you look at it, January was a dominant sports talk ratings month for The Ticket. It was the station's best month since computing ratings moved from written diaries to a high-tech electronic system more than a year ago. The station's ratings among men 25-54 were beyond boffo. It was No. 1 in the Dallas-Fort Worth area in that age group, the most important indicator in the sports talk universe.

An example: Mondays-Friday from 6 a.m. to 7 p.m., the No. 1 Ticket scored an average rating of 10.1. ESPN 103.3 clocked in at 2.7 (No. 15), and 105.3 The Fan scored a 2.0 (No. 18). The Fan did finish ahead of ESPN during the 9 a.m. and 11 a.m. hours.

ESPN, on the strength of Mavericks games, was the No. 1 sports station after 7 p.m.

And for whatever it's worth: Cowboys radio ratings on their new flagship, The Fan, were down this season. From Week 3 through the end of the season, the decline was almost 11 percent among listeners 12 years old and up. Among men 25-54, the ratings were down 29 percent.

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