Courtesy St. Louis Post Dispatch

(February 26, 2010) The top spot in the market share for the sports talkers continues to bounce between WXOS's afternoon drive-time show (Bob Ramsey, Randy Karraker and D'Marco Farr) and its midday show with Bernie Miklasz. The offering with the trio of hosts was at the top this time, drawing 5.1 percent of the sports-talk market. Miklasz followed at 4.5. It's the third straight quarter they have been 1-2, with the order flipped in each — Miklasz was No. 1 in the summer, the afternoon show at the top in the spring.

Miklasz dominated his midday slot, with his market share five times that of KSLG and KFNS combined. KSLG since had changed its competing lineup. The syndicated ESPN Radio morning show featuring Mike Greenburg and Mike Golic was third this time. Bryan Burwell — who worked with Pat Parris until he was fired in November — came in fourth. Burwell now works with Bob Stelton.

KSLG's morning show had the best performance among non-WXOS programming, pulling a 3 percent market share from 7-9 a.m., when Tim McKernan, Jim Hayes and Doug Vaughn compete with the other A.M. drive shows. Their live show runs another hour, and a dip to 2.1 in that slot gives the program an overall market share of 2.6 for the three hours. (Taped material runs from 10-11 a.m.).

BY THE NUMBERS

Market share, compiled by Arbitron, for the primary shows on local sports talk radio last fall:

STATION; HOSTS; TIME; SHARE

WXOS; Farr-Karraker-Ramsey; 2-6 p.m.; 5.1

WXOS; Miklasz; Noon-2 p.m.; 4.5

WXOS; Greenberg-Golic ; 7-9 a.m. ; 4.0

WXOS; Burwell-Parris; 9-11 a.m. ; 3.0

- (Parris was fired in November); ;

KSLG; McKernan-Hayes-Vaughn ; 7-10 a.m.; 2.6

KFNS; Cusumano ; 10 a.m.-Noon ; 1.3

KFNS; Kilcoyne-Drummond-Gould ; 7-9 a.m. ; 1.2

KFNS; Cusumano-Kilcoyne ; 9-10 a.m.; 1.2

KSLG; Slaten; 2-6 p.m.; 1.2

KFNS; Fescoe-Randolph-DeNiro; 3-6 p.m.; 0.9
- (DeNiro was fired in October); ;

KFNS; Gordon-Vernetti; Noon-2 p.m.; 0.5

KSLG; McKenna-Klose-Porcelli; 11 a.m.-2 p.m.*; 0.4

KFNS; Various shows; 2-3 p.m.; 0.4

* The 1-2 p.m. slot on KSLG was manned for part of the fall quarter by McKenna and company, later by Mike Zarrick. Also, Evan Makovsky filled KSLG's 11 a.m.-1 p.m. slot in December.

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