Super Bowl expects super ratingsCourtesy
USA Today
(January 25, 2010) Given the game's star power and story lines and the NFL's season-long ratings strength, CBS' upcoming Super Bowl at least seems poised to be the highest-rated in a decade.
The record — 49.1% of U.S. households for CBS' Cincinnati Bengals-San Francisco 49ers Super Bowl on Jan. 24, 1982 — seems out of reach. But after the most-watched regular season since 1990 and across-the-board boosts in playoff ratings, Super Bowl XLIV could be the highest-rated since NBC drew 46% of households for Dallas Cowboys-Pittsburgh Steelers on Jan. 28, 1996. CBS seems a shoo-in to get the biggest Super Bowl audience ever. Because the U.S. population is always increasing, the total number of viewers often rises from the previous year. Last year's game drew the highest Super Bowl total ever — 98.7 million viewers. _______________________
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