KILT (610 AM) now leads in morning drive by a full point in average share over KGOW (1560 AM) among men 25-54, the key advertising demo for sports radio. KFNC (97.5 FM) trails KGOW by a half-point, and KBME is more than a point behind KFNC, which illustrates the ground that Matt Jackson and Adam Wexler have to regain for KBME to be even remotely competitive.

In middays, KILT has a better than 2-to-1 lead in audience share over its three competitors, who are clustered within less than one-half of a percentage point. KGOW is second but was down by more than half from its October number.

In afternoon drive, KILT also leads KGOW by a full point. KBME is two-tenths behind KGOW, and KFNC brings up the rear.

In persons 12-plus, the only demo for which Arbitron allows the use of actual numbers, KILT has an average weekly share of 1.7, which outstrips KBME and KFNC at 0.6 and KGOW at 0.4 combined. For average weekly listeners, KILT leads with 393,500 to 204,000 for KBME, 149,100 for KFNC and 78,200 for KGOW.