Cowboys star shines in primetimeCourtesy
Sports Business Journal
(November 30, 2009) The Dallas Cowboys may not have won a playoff game in 13 years, but they have been the NFL’s undisputed champs of prime time since 2006.
The Cowboys have averaged 19.152 million viewers for their 16 games on NBC’s “Sunday Night Football” and ESPN’s “Monday Night Football” since the start of the 2006 season, when NBC began broadcasting the Sunday night NFL package and ESPN started airing “Monday Night Football.” According to a SportsBusiness Journal review of Nielsen Sports data, of the five most-viewed prime-time teams, only the Cowboys have not reached the Super Bowl since 2006. The Colts, Giants, Bears and Patriots have all played in the NFL’s title game over the past three years. Two teams from the AFC West, the Chargers and Broncos, are among the most frequently seen teams in prime time (14 appearances each since 2006) despite scoring only in the middle of the pack for viewership (13.967 million and 12.948 million viewers, respectively). The Lions are the only team that has not played in prime time since 2006. Three teams (Chiefs, Rams and Texans) have played once. _______________________
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