Radio ratings for the first month-and-a-half of Cowboys games were down significantly from last season when games were broadcast by The Ticket's family of outlets (1310 AM, 1700 AM, 93.3 FM and 104.1 FM). That covers all demographics, including the all-important men between the ages of 25 and 54.

And being anointed the official Cowboys station hasn't positively impacted The Fans' other programming.

Here are the October Arbitron numbers for men 25-54: 1310 The Ticket – 6.9 (No. 1 among all radio stations in the market); ESPN-FM 103.3 – 3.1 (No. 12), The Fan 105.3 FM – 1.8 (No. 26).

The Fan's 1.8 rating was its lowest since February's 1.3 rating. Its No. 26 ranking was its lowest since the new portable people meters went fully into effect after the start of the year.

I know Tom Bigby, who is running the station carries the reputation as a programming genius, but there are two things I don't get: The Jagger morning show isn't exactly a haven for sports mavens, and the East Coast sound of the afternoon Barsky and Gregg, who bring limited Dallas-Fort Worth knowledge and perspective, doesn't resonate with most potential listeners.