World Series a ratings bonanzaCourtesy
USA Today
(November 6, 2009) There were lots of variables behind this year's World Series boffo TV box office — like having a super-big budget cast in the New York Yankees— but this seems at least pretty clear: Earlier Series start times helped build late-night viewing.
Four of the six Series games started slightly before 8 p.m. ET, which was the earliest start time ever for primetime Series games. Sunday's Game 4 had a slightly later scheduled start — to fit in with Fox's NFL action — while only Saturday's Game 3 started later than scheduled, due to rain delay. The result: Ratings increases for viewing after 11 p.m. ET. In the four games that started on schedule, ratings after 11 p.m. ET was 6% higher than viewing before that time. Last year, ratings were 3% lower after 11 p.m. ET. And while Series game ratings typically increase the longer a Series lasts, that the Series lasted into November this year didn't drive away viewers: Games 4 and 6 were the highest-rated Series games in five years. Overall, Fox averaged 11.7% of U.S. TV households, which is up 39% from last year's Philadelphia-Tampa Bay Series and makes it the highest-rated Series since Boston's four-game sweep of St. Louis in 2004. Wednesday's Game 6 drew 13.4% of U.S. households. In ratings for the teams' own TV markets, Philadelphia won. Its local Series games ratings averaged 39.8% of households — up 13% from the Phillies' Series victory last year — while Series games averaged 30.4% of households in New York. _______________________
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