World Series ratings way upCourtesy
USA Today
(November 4, 2009) Fox had safely predicted this year's World Series would get the biggest one-year jump in Series TV ratings ever. Now, it looks like a sure bet.Game 5 of the New York Yankees-Philadelphia Phillies series Monday averaged 10.6% of U.S. households, up 10% from last year's Tampa Bay Rays-Phillies Game 5. That leaves this year's Series average so far at 11.4%, up 36% over last year Series, which drew record low ratings. That gives this year's Series a virtual lock on beating the record for a ratings rise, which was the 27% jump in ratings from the 2000 Mets-Yankees Series in New York to the seven-game Yankees-Arizona Diamondback Series in 2001. Meaning? Well, this year's boffo TV box office might suggest baseball has picked up some big new momentum if anybody could also guarantee the Yankees would always appear in the Series. And that they'd face a really good team that also plays in a big TV market with a zealous fan base. (Philadelphia's local TV ratings have topped all other markets for every Series game, including its 41% rating for Game 5 compared to New York's 28.7%). It's hard to tell how — or even whether — the Series' earlier start times might be affecting ratings. Game ratings still usually peak, as they did Monday, for action after 11 p.m. ET. And here's a mystery wrapped in an enigma: Outside the teams' local markets, the TV market where Series ratings have jumped the most this year is Raleigh, N.C. — up 112%. _______________________
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