Bobcats, WFNZ reach dealCourtesy
Charlotte Business Journal
(October 5, 2009) The Charlotte Bobcats have reached a deal with CBS Radio’s WFNZ of Charlotte to serve as the NBA team’s flagship radio station.
WFNZ will broadcast preseason, regular season and postseason games. Games will air on another CBS Radio affiliate station in the event of a conflict with other contracted programming. “WFNZ is right for us because they are Charlotte’s only all-sports radio station, and their combination of production experience and appreciation for the wants and needs of sports fans ensures our games will be broadcast the right way,” says Bobcats Sports & Entertainment President and Chief Operating Officer Fred Whitfield. “In the end there were several options for us to consider, but the valuable promotional opportunities that WFNZ will provide us with makes them our first and best choice and we’re proud to play a major role in their re-branding strategy.” Financial terms of the agreement weren’t disclosed. Bobcats Sports & Entertainment operates the Charlotte Bobcats and the Time Warner Cable Arena. _______________________
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