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MILWAUKEE GOLF FANS MISS OPEN COVERAGE
Courtesy
Milwaukee Journal Sentinel
(June 22, 2009) WTMJ-TV (Channel 4), the NBC affiliate in Milwaukee, did not join NBC Sports coverage of the U.S. Open golf tournament at 9 a.m. Saturday, electing instead to join the coverage at 1 p.m.
The executive vice president of radio and television operations for Journal Broadcast Group, Steve Wexler, explained on Saturday morning why Channel 4 did not join early U.S. Open coverage. Channel 4 is operated by Journal Broadcast. "NBC alerted us late Friday that golf coverage would begin at 9 a.m. Saturday morning," Wexler said. "This put us in a very difficult position for three reasons. "First, the FCC mandates a minimum number of hours of children's programming each quarter. We use Saturday mornings to fulfill that obligation. Second, we had made other time-sensitive programming obligations prior to 1 p.m. And third, we were still dealing with the technical challenges that knocked our transmitter off the air during Friday morning's storm. "I apologize to the golf fans who were looking for the U.S. Open early on Saturday," Wexler said. |
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