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SPORTS RADIO WQAM WINNING IN MIAMI
Courtesy
Miami Herald
(May 8, 2009) WQAM beat The Ticket in the recently released ratings book, covering Jan. 8 to April 1. Among men 25 to 54, WQAM (560) was tied for 11th in the market with a 3.3 share, compared with The Ticket's 2.1. WQAM has beaten 790 in three of the past four ratings books by an average margin of 3.0 to 2.6.
In the most recent book, WQAM's Joe Rose and Neil Rogers won their time slots by large margins. The Ticket won the Sedano/ Orlando Alzugaray matchup from 2 p.m. to 3 p.m. (3.0 to 1.9), the Le Batard/Alzugaray matchup from 3 p.m. to 4 p.m. (2.7 to 2.3) and the Le Batard/ Jim Mandich battle from 4 p.m. to 7 p.m. (3.3 to 3.0). With Le Batard offering a strong lead-in, The Ticket won 2.1 to 0.5 from 7-8 p.m., when it usually ran a baseball show and WQAM usually aired a Dolphins show. WQAM's signal weakens at night. |
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