Courtesy Miami Herald

(May 8, 2009) 790 The Ticket unveiled a revamped lineup Thursday, headlined by Jorge Sedano's anticipated move to the morning-drive slot. Sedano, who had been hosting from noon to 3 p.m., will join station newcomer Krystal Fernandez from 6 a.m. to 10 a.m. beginning Monday. Program director Steve White had filled in during those hours since Sid Rosenberg's departure March 13.

Other weekday changes, beginning next week: The Ticket, which dropped Sporting News Radio to enter an affiliation deal with ESPN, picked up Colin Cowherd's ESPN show from 10 a.m. to 1 p.m. White and 790 staffer Brandon Guzio will host from 1 p.m. to 3 p.m., with Dan Le Batard and Jon Weiner staying 3 p.m. to 7 p.m. Jonathan Zaslow lost his 10 a.m.-noon weekday show and was reassigned to weekend and fill-in duties, plus a role on Panthers programming.

Howard Davis, 790's station manager, said he hired Fernandez to work on The Jorge Sedano Show because ''they worked together at Fox Radio, and they're a good fit. She's polished, opinionated and knows sports. Jorge has done a great job in this market.'' Fernandez, 37, had been living in Los Angeles, where she worked assorted radio gigs and previously for the Fox television affiliate there.

The Ticket, which has a marketing partnership with The Miami Herald, eschewed local programming -- which is usually preferable -- to air a syndicated show during middays, even though ESPN did not make it a requirement in their affiliation deal. ''Colin Cowherd's style fits what we do,'' Davis said, insisting the move was not financially-driven. ``Our competition [WQAM] is not running sports at that time.''

Davis declined to specifically say why Zaslow lost his late-morning gig. Of White getting his own show, Davis said, ``This wasn't the program director pushing to be on the air. I had to push him a little bit to do it. He did a really good job filling in on mornings.''