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SPORTS RADIO KSLG RULES MORNINGS IN ST. LOUIS
Courtesy
St. Louis Post Dispatch
(May 8, 2009) Tim McKernan, ringleader of the morning drive-time show on KSLG (1380 AM), says he doesn’t get caught up in the ratings.
"When they’re good I’m not going to jump up and down and get all excited,’’ he said. "And I know that when they’re bad we still have some sort of a loyal following.’’ But McKernan —along with co-hosts Jim Hayes and Doug Vaughn and the behind-the-scenes members of the program — have reason to be happy. Their program drew 2.8 percent of men ages 25-54 in Arbitron’s winter survey to lead the way for morning sports-talk radio. The syndicated "Mike and Mike in the Morning" show on WXOS (101.1 FM) drew a 1.7 share and the offering on KFNS (590 AM, 100.7 FM) was 0.8. Because of an error in information provided to the Post-Dispatch last week, the numbers were incorrect in last Friday’s column. But the contract for 1380’s morning-show members expires in September. More on that in the coming weeks. |
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