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ESPN RADIO FINDS NEW HOME IN SIOUX FALLS
(April 3, 2009) Sports fans in Sioux Falls won't have to go without ESPN Radio, after all.

KSOO-FM 99.1 will begin airing ESPN's national programs at midnight April 13, said Don Jacobs, general manager of Results Radio/Cumulus Media. The station will also launch a daily local sports show from 3-4 p.m., hosted by Sioux Falls broadcaster Brad Peterson and University of South Dakota play-by-play man Warren Swain.

"We knew we wanted ESPN when we launched the station last fall," Jacobs said of KSOO, which has been simulcasting KSOO-AM as well as broadcasting local sporting events. "We will be carrying all the major programming that they have."

That includes "Mike & Mike in the Morning," "The Herd with Colin Cowherd," "Tirico & Van Pelt" and "All Night with Jason Smith."

KWSN-AM 1230, which announced last month that it was dropping ESPN to focus on more local programming, will begin airing FOX Sports Radio programs at the same time that KSOO-FM makes the switch to ESPN.

KWSN's new lineup will include Dan Patrick, Jim Rome, Steve Czaban and Tony Bruno.

The move gives listeners two choices for both national and local sports talk, and Jacobs is confident there is a market in Sioux Falls for another sports station.

"The ESPN brand is so strong," he said. "I am really not concerned."

KWSN sports director Craig Mattick, host of "Sports Talk with Craig and John" on the station, said he welcomes the new competition.

"There is no doubt about it that they are coming right after us," Mattick said. "We are just going to continue to do what we have done in the past 10 years. Competition always makes you better. We welcome the challenge."

Jacobs said the local show on KSOO, which will be called "Peterson and Swain's Sports Buffet," will expand to 3-5 p.m. after a couple of weeks.

"Brad has a great connection with local sports and coaches because he has been doing this for a while," Jacobs said. "It will be Warren's job to connect to the college coaches in the area. And, of course, whatever the latest (national) topic is, we will be on it."

Swain said the show will include minor-league sports such as the Storm and Skyforce. He also foresees listeners interacting through e-mails and phone calls.

"With anything new, that is going to take some time," Swain said. "Eventually the calls will come, and that's how the thing will evolve."

Jacobs said Cumulus Media's family of networks will continue to air USD and Augustana games, as well as the Skyforce and Minnesota Twins.

As for KWSN, Mattick said the station will maintain other aspects of its national coverage, such as Westwood One NFL games, Minnesota Wild, the Canaries, the Vikings and NCAA basketball and football.

KWSN will also boost its local coverage, including its daily Sports Talk show, which will be on from 3-6 p.m starting April 13. Mattick said co-host John Gaskins will start his own show from 6-7 p.m. in a couple of weeks.

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