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WBC FAR FROM RATINGS CLASSIC
Courtesy
USA Today
(March 27, 2009) MLB Commissioner Bud Selig this week promised the World Baseball Classic, which will be staged again in 2013, "is going to get bigger and bigger and bigger, and you can count on that."
But, at least when it came to U.S. viewers, the event's second edition this month only drew about as much attention from TV viewers as the inaugural WBC in 2006. ESPN's nine WBC games this month averaged 1.3% of cable/satellite households, which translates to about 1.4 million households — up 8% from 2006. ESPN2's games averaged 0.5%. That's down from 0.8% in 2006, but this year ESPN2 had fewer games with the U.S. team and more games airing between midnight and dawn in the U.S. How ESPN's WBC average of 1.3% stacks up with other sports: That's the same average it got on men's college basketball conference tournament games this month — and nearly the 1.4% it averaged for MLB games last season. |
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