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ANGELS BASEBALL TO SIMULCAST ON KFWB
Courtesy
MLB.com
(February 13, 2009) KFWB NEWS 980, Southern California's news station for more than 40 years, today announced it has reached an agreement in principle with the Los Angeles Angels to broadcast 110 of the team's weekday games, as well as any post-season appearances by the 2008 AL West Champions. The multi-year partnership calls for the station to carry AM 830 KLAA's flagship game coverage, as well as their post-game programs beginning on Monday, April 6 (6:05PM, PT) when the Angels take on the Oakland A's in their home-opener. Financial terms of the partnership were not disclosed.
In addition to broadcasting game coverage, CBS RADIO owned and operated KFWB along with the company's six other stations in the market (KNX 1070, KROQ, 94.7 The Wave, 93.1 Jack FM, K-EARTH 101 FM and KLSX-FM) will take over in-game commercial inventory sales for AM 830, offering local clients and nationally recognized brands an unlimited number of opportunities to interact with the listening audience of both stations. All seven CBS RADIO stations will promotionally support the partnership on-air and online. "The ability to provide fans unprecedented coverage throughout the Greater Los Angeles market has been a priority for us," said Angels President Dennis Kuhl. "This partnership with KFWB and the CBS Radio family is an important one for our respective sponsors and advertisers, but more importantly, for our fans throughout the Southern California region." "When the opportunity presented itself to have one of baseball's most exciting franchises as featured content on KFWB it was a move we could not resist," said Dan Weiner, Senior Vice President and Market Manager, CBS RADIO Los Angeles. "KFWB has been built on its commitment to delivering the best in live local programming, including news, traffic, weather and sports, and the addition of a standout Los Angeles organization to our lineup accurately reflects our mission. At the same time, we're also in the unique position of being able to continue to provide coverage for those listeners seeking information on local issues, and all the news from the day's headlines on our other news station in the market, KNX 1070 NEWSRADIO, during game broadcasts. "We're equally excited to be able to facilitate the team's on-air ad sales. Baseball is appointment radio programming and clients can reach a large number of captive listeners at peak broadcast times including afternoon drive - one of the most listened to dayparts on the station." About AM 830 KLAA: About KFWB NEWS 980-AM: |
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