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NBC CLAIMS SUPER BOWL RECORD
Courtesy
Los Angeles Times
(February 3, 2009) NBC is calling Sunday's Super Bowl XLIII broadcast "the most-viewed television program in U.S. history with a total audience of 151.6 million viewers."
The super-sized claim comes with a footnote: Nielsen Media Research's definitition of "total audience" includes anyone who caught as little as six minutes of a broadcast. When measured by "average audience" over an entire broadcast, the 1984 MASH finale remains still the leader, with 106 million average viewers. The "average audience" for Sunday's game broadcast on NBC was 98.7 million, which edged out the Super Bowl XLII (Giants/Patriots) broadcast on Fox that drew 97.5 million average viewers. When measured by "total audience," Sunday's NBC broadcast drew 151.6 million viewers, while last year's Fox broadcast drew 148.3 million. The MASH finale drew an estimated 122 total viewers. That's still an impressive number given the dramatic population growth in the U.S. since 1983. |
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